Howieson of Newmains
A craft butcher’s brand with a clean cut.
A rebrand for an already successful craft butcher, from product labels to the shop front, built around a strong ‘H’ and the cut of a butcher’s knife.
In 2014 William Howieson was looking to rebrand his already successful craft butchers. After looking at a few graphic design companies in Glasgow and the surrounding area, he visited CO2 Design in Paisley. We had several engaging meetings to discuss his full requirements and realised that, for the brand to work long-term, we would need to work closely together for many years.
We went through numerous ideas and concepts. The one that stood out from the rest was the strong ‘H’ and the ‘cut’ of the butcher’s knife, depicting the quality of the meat. It now runs from product labels and leaflets to carrier bags, the van and the shop front.
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I’ve worked with David and his team for over 4 years and they’ve been nothing but professional, from simple product label design to our shop front. CO2 designed and managed the whole project, bringing it in on time and budget. Excellent quality delivered every time!
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